Corporate greenwashing discovered in new survey


More than 4 in 10 businesses have seen evidence of greenwashing by companies operating in Ireland, and a further 2 in 10 are uncertain in their ability to discern authentic green initiatives from mere greenwashing practices, according to a new survey released by the Compliance Institute.

Speaking of the findings, Michael Kavanagh, CEO of the Compliance Institute,

“Our survey attests to a high level of greenwashing activity of varying degrees witnessed in the Irish marketplace, with 43% of respondents saying they have seen evidence of the practice by firms operating in Ireland – a strong observation gave that a further 23% weren’t clear on the difference between genuine green practices and greenwashing. Just 34% of those surveyed were confident that they hadn’t seen this in practice.”