Media Relations

How a business manages and develops its relationships with the media will have a knock on effect with how it is treated in the press. If you pay little or no attention to the medium of print, broadcast & online media as a method of communication then one of two things is likely to happen – the media will pay little or no attention to you in which case your message will not be heard. Or secondly, and more perilous, the media, through no fault of their own, will reflect a message that is not telling of your business – that is inaccurate.

With our help your business can present itself favourably to the media allowing you to demonstrate your area of expertise.

Developing good relationships with key media personnel is integral to an effective approach to any communications campaign. Journalists have a job to do. If you (with our help) them to do this by providing them with accurate, relevant and interesting information then you will foster and maintain good working relationships.

Corporate Messaging

We help clients to create or improve their corporate identity invariably supported with a set corporate identity guidelines. Depending on the depth required, this can extend to a complete set of values that reflect the client’s unique product and service offerings.

Without a clear and simple understanding of what a business offers, potential clients will quickly turn off and seek out a competitive offering. Therefore, the timeframe in which to communicate an organisation’s USB is getting shorter and shorter each year.

Communications Campaign Development & Execution

This is at the core of our business. Whether it’s a 6month information campaign; a 3month profile building exercise or a damage limitation project – we can achieve it. Campaigns are organic in nature and no one campaign is the same – however there are a few generic steps that we take to ensure we effectively execute a communications campaign that meets the needs of our clients.

  • Determine Business goals
  • Develop business messages
  • Outline target publics
  • Decide on the best and most appropriate communications tools and resources to use
  • Roll-out
  • Follow up & evaluate

Crisis Management

The importance of how you as an organisation communicate with your key audiences in the event of a crisis cannot be exaggerated. We have all seen how poor public relations management has crippled an organisation and/ or how in a flash how it has dismantled any corporate reputation a business has built and how it can take years to repair this.

Editorial & Copywriting

What you may find mundane about your business may actually be very interesting to a certain audience. Similarly, what you find to be an exciting news story about your business may actually not be very appealing to a journalist. We have the expertise to decipher between these stories and to find the “newsy” angle that will ensure that your press release gets picked up and ultimately read by the people you are reaching out to.

How a press release is drafted have a significant bearing on whether it will even get read by a journalist. Press releases and other communications material need to be tailored for different audiences and we know how to do this.

Media Training

Whether it’s addressing a room full of peers or chatting to a journalist on the Six One news – public speaking can be a daunting task – even if it’s on a topic you know inside out.

We provide practical training & support for those who would like to engage with broadcast media and/ or who would like to be able to speak at a conference but feel they are not yet in a position that they would be confident enough to do either. And as always – practice make perfect.

Public speaking is not for everyone however – and we realise that. So while we might suggest some media training we can also develop very effective communications campaigns that do not require people to become adept at public speaking.

Conference Moderation

With strong knowledge on financial and corporate topics, we offer a conference moderating service to a select number of clients. Our interviewing skills and topic expertise ensures that these sessions extract the most from the panelists resulting in strong audience engagement.